Most businesses come to us with a search problem. You come to us with something rarer: a search story that has not really started yet. The starting line needs explaining carefully, though, because the instrument we read it with had come loose. Your only Google Search Console property is set up on the www version of your domain, while your site serves on the bare domain without the www. That mismatch is why the property has recorded almost nothing since June, including the single click it logged across August, read from the property's own month-by-month history when we diagnosed it on 29 September. That 1 click came from a gauge that was not connected to your live site, so it is not a count of what the site earned.
Here is what we can stand behind. The last month that property was reading the live site was September 2025, and it recorded 2,444 impressions and 4 clicks: Google was putting the site in front of people and almost nobody was clicking. GA4 kept working throughout and recorded 585 organic search visits in September 2026 and 708 in August, so the site does pick up some search traffic. What we cannot give you is a click count for August or September, because the only source that counts clicks was looking at the wrong address and Search Console does not backfill once a property is fixed. A domain-level property is being set up to close that gap, and from the day it verifies the numbers on this page mean something. It also means the old property's figures are not the baseline your results get measured against, because the corrected property is where the real one starts. The picture underneath all of this is still a site with very little search presence, which is the reason you called us.
The new website was the thing holding all of this back, and it is now live. Arlen moved the site across between 13 and 24 September, so the work below is built around a site that exists rather than one still coming. A move that size always leaves tidy-up behind it, so the engagement is in technical recovery first, then the strategy loads into Notable, then content production starts.
The engagement does not start cold. The sprint work through August finished the strategy layer, and it was built properly:
| Asset | What it is |
|---|---|
| 490 approved keywords | Triangulated across three data sources (Google Keyword Planner, Ahrefs, SEMrush), tiered by priority: 371 Tier 1, 51 Tier 2, 68 Tier 3. |
| 113 AI-search prompts | The questions people ask ChatGPT and Google's AI about blinds and curtains, organised into 9 clusters, 70% of them top-of-funnel research questions. |
| The strategy workbook | Ten tabs mapping every keyword and prompt to a page on the new site: open it here. |
| Your FAQ bank | The question-and-answer content for the new site, with Arlen's corrections folded in: open it here. |
| 12-month roadmap + 3 pillar articles | Delivered and approved during the sprint. |
The biggest single finding in the research: "blinds" is searched 5,400 times a month in New Zealand and you have no page for it to land on. The same pattern repeats down the keyword set. The demand is real, measured three ways, and largely unclaimed.
The AI layer is even more open. When people ask AI assistants the buying questions in your category (roman versus roller, blockout versus thermal, how to measure a window), no New Zealand blinds brand has claimed those answers. The established players hold the transactional searches and have left the explainer and comparison layer, which is where buying decisions actually form, empty. Your 113-prompt library is the map of exactly that territory.
And you have the trust assets AI systems reward: a genuine New Zealand made-to-measure manufacturer with a private sewing workroom in Hamilton, free fabric samples, a real person on the 0800 number, and 54 Google reviews where customers name Bernie personally and come back years later to say the blinds have lasted. That story is currently invisible to machines. Making it legible is a large part of the work.
| Phase | What happens |
|---|---|
| Now, October 2026 | Technical recovery on the new site. The Search Console property rebuilt at domain level so measurement is honest, a full technical and schema audit now that our WordPress access is Administrator rather than Editor, the product meta titles and descriptions rebuilt across roughly 600 pages after the move dropped them, and the social profile links repointed at live profiles. |
| Then | Your strategy loaded into Notable: the 490 keywords, 113 prompts and nine clusters with your revised brand kit, which is what turns the workbook into a production queue. Content production follows, up to 30 pieces a month at full pace, 100 to 150 pieces across the engagement, spanning product and category refreshes, content refreshes and new answer-focused pages. |
| Throughout | AI visibility tracking across ChatGPT, Perplexity, Gemini and Google's AI Overviews, and this live report, updated with a dated tab every month, so you can open it any day rather than waiting for a monthly PDF. The goal we work toward is AI-Ready at 80/100; content volume governs the timing, so we treat it as a goal rather than a dated promise. |
Everything we build, the content workflows, the technical and authority work, and the Notable platform it runs on, transfers to you at the end of the six months. You keep the system.