Team Empathy · Monthly report

September 2026

1 to 30 September 2026 · Updated 12 October 2026

Executive summary

Organic search sessions: 585, down 17.4% on August's 708.
Purchases: 20 across all channels, from 16 in August.
All sessions: 4,635, from 9,450 in August.
Search Console: no usable September figures, as the property is set to the www address.
Old addresses: 44 of 46 that Google has shown in the last 16 months land on a live page.
Visits from AI assistants: 16, from 27 in August.

585

Organic search sessions
↓ 17.4% vs August

Purchases, all channels
↑ from 16 in August

120

Add to cart events
↓ from 175 in August

4,635

All sessions
↓ 51% vs August

Visits from AI assistants
↓ from 27 in August

Domain Rating
→ 8 on 7 September

671

Referring domains
↑ from 525 on 7 September

676

Keywords the site is seen for
↑ from 591 on 7 September

Onboarding, 8 September: your brand kit and entity pack came back on 10 and 11 September.
New site: cutover from 13 September, complete on 24 September.
Search Console: the property is set to the www address, and the record for a new domain property went to Matthew on 29 September, with the detail in this month's email.
Redirects: 44 of the 46 old addresses Google has shown land on a live page.
WordPress access: upgraded to Administrator on 1 October.
Found on 1 October: about 600 products lost their titles and descriptions in the move, and the social links on the site point at inactive profiles.
Coming up: the technical audit, rebuilding the product titles and descriptions, live profiles and directory listings from your entity pack, then your 490 keywords, 113 AI-search prompts and nine content clusters loaded into Notable.

Measure	September 2026	August 2026
Purchases, all channels	20	16
Add to cart events	120	175
All sessions	4,635	9,450
Organic search sessions	585	708
Direct sessions	3,830	8,547
Paid search sessions	73	58
Visits from AI assistants (all ChatGPT)	16	27

Measure	12 October 2026	7 September 2026	Move
Domain Rating	8	8	→
Referring domains	671	525	↑ 146
Live backlinks	1,321	1,517	↓ 196
Keywords the site is seen for	676	591	↑ 85